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An 8-Week Group Coaching Programme

Freelancer
to Founder

Build something that isn’t dependent on the next contract.

For experienced TV professionals building consultancies, portfolio careers, specialist offers and businesses.

7 places left – July Cohort
Andy Sockanathan
Find out more

Most TV freelancers already have the experience.
What they’re missing is a plan.

Freelancer Founder
PanicPipeline
WorkConversations
GapOpportunities
PanicRevenue

Freelancer to Founder is an 8-week group coaching programme for experienced TV professionals who want more control over what comes next.

The Hamster Wheel

You’ve been freelancing for years. Contract to contract. The constant fight-or-flight of not knowing what’s next. You’re good at what you do – but you can’t keep doing it this way.

The Senior Reset

You’ve always had big jobs – and those jobs have gone away. Now you’re looking at a new world with no permanent roles, wondering how to position yourself as a freelancer when that’s never been how you’ve worked.

The Bigger Picture

You’ve been in TV for a while, but you can see the attention economy is bigger than television. Podcasts, brands, digital, the creator economy – you want to expand your remit beyond traditional broadcasting.

All looking at this new map and thinking: what’s my place in this?
This programme shows you there’s a way through.

See the programme

“You get the contract and you’re buzzing. Three months in, the dread starts. Where’s the next one coming from? I was so tired of that cycle.”

– Senior producer, 15 years in TV

8 Weeks. 8 Business Assets.

Each week produces a tangible business asset.
Foundation
Work out what you actually want to build, and what makes you commercially valuable.
01
Founder Blueprint
A one-page model of what you’re building, who it’s for, and why it works.
02
Founder Operating Manual
Your personal playbook for how you work, make decisions, and stay on track.
03
Founder Economics Model
A clear picture of how you make money – without depending on TV contracts.
Commercial Edge
Turn your experience into something buyers can immediately understand and buy.
04
Commercial Edge Map
The specific experience and expertise that makes you commercially distinctive.
05
Signature Offer
A clearly packaged offer that buyers can immediately understand and buy.
06
Opportunity Landscape
A map of where your skills create value – inside and outside traditional television.
Pipeline
Build a visible pipeline of conversations, opportunities and revenue.
07
Pipeline Dashboard
A visible pipeline of conversations, opportunities and revenue – not just hope.
08
Founder Activation Playbook
Your week-by-week plan for turning all of this into real momentum.
The Weekly Rhythm
1
Watch
Watch the training.
2
Complete
Complete the workbook.
3
Answer
Answer the Killer Question.
4
Coach
Attend the live session.
5
Act
Leave with actions.
What's included

“I was sat on LinkedIn pretending I’d chosen to move on. Thanking everyone at the company. But at home I was thinking: what the hell am I going to do?

– Director of Development, 20 years in TV

What's Included

Most people don't need more information.
They need structure, accountability and momentum.
Video Training
High-quality video training you can watch anytime, anywhere.
Workbook Exercises
Practical exercises that turn learning into real business assets every week.
Slack Community
Connect, share and learn from other founders in the programme.
Accountability Partner
You will be paired with an accountability partner, to keep you moving forward.
Weekly Live Coaching
Group coaching sessions with Andy and specialist guests.
Recordings
All live sessions recorded, so if you can't attend, you won't miss out.
What people say

“When you’re in survival mode, you forget what you’re actually good at. You just think about why you’re not getting the next job.

– Freelance producer

Don't Take My Word For It

 
Having worked closely with Andy and witnessed his successful pivots through different careers, I can think of no better career coach for people in our industry.
Kate Phillips
Chief Content Officer – BBC
Working with Andy was a genuinely great experience – insightful, energizing, and super fun. He helped me clarify what I really want for my future and gave me the tools and confidence to shape my goals with intention.
Niall O'Driscoll
SVP, Development & Current – Studio Lambert
When our industry and the freelance universe were going bananas, Andy helped me work on how to position myself, laid out a strategic plan for client acquisition and made me feel approximately 700% more confident about being back in play.
David Levin
Writer & Founder – That Lot Social Agency
Continue to investment

“Everyone at the wrap party was talking about their next thing. I didn’t have one. I just smiled and said I was keeping my options open.

– Series director
July Pilot Cohort
Starts Wednesday 15th July · 12pm BST · 8 weeks
£749
What you get
8 video training modules • Practical workbook exercises • Weekly live group coaching with Andy • Private Slack community • Accountability partner pairing
  • Leave with a clear commercial direction.
  • Build a consultancy, portfolio career, specialist offer or business around your expertise.
  • Identify where your skills create value inside and outside traditional television.
  • Create a visible pipeline of opportunities instead of waiting for the next contract.
Future cohorts will be priced at £1,249.
7 places left – nearly gone.
Secure Your Place →
Ready?

Frequently Asked

How much time does it take each week?
It's homework that doesn't feel like homework. Watch a short training video, complete the workbook exercise, and join a one-hour live coaching call on Wednesdays at 12pm BST. Most people fit it into an evening.
What if I miss a live session?
Every live session is recorded and shared on the group hub, so you won't miss a thing.
Is there a refund policy?
Full refund before the first session. No refund after. A spot in a group of 10 is a spot – once we start, we've turned someone else away.
How many people are in the cohort?
10 maximum. Small enough that everyone gets proper attention from Andy and genuine connections with each other.

“The industry changed and I’m staring at this new map going: where do I even fit in this?

– Executive producer
For TV professionals who know they have more to offer than their next contract.

Stop Freelancing.
Start Running a Business.

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Dr Andy Sockanathan

Dr Andy Sockanathan

Andy spent 15 years in television as a show creator, executive producer and tour manager. He co-created Tenable and Beat The Chasers before being made redundant in 2025. Now he helps experienced TV professionals navigate what comes next – with clarity, strategy and commercial intent.

PhD in Philosophy, Goldsmiths · BBC Development Scheme · Former TV Executive

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