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An 8 week group program to transform your TV career

Freelancer
to Founder

Build something that isn’t dependent on the next contract.

Starts Monday 28 September • eight Wednesdays at midday

Andy Sockanathan
“I’ve just negotiated my rate up by 40% on a new job based on this exercise of self evaluation, and the company didn’t hesitate.”
Kate, Edit Producer, July Cohort
“My entire approach is starting to change - because I’m no longer reliant on just one contract.”
Andy, Shooting P/D, July Cohort
Who it’s for

Most TV freelancers already have the experience.
What they’re missing is a plan.

The hamster wheel

Freelancing for years, contract to contract, never knowing what’s next. You’re good at what you do – you just can’t keep doing it this way.

The senior reset

You’ve always had the big jobs, and those jobs have gone. Now you’re working out how to position yourself in an industry with no permanent roles.

The bigger picture

You can see the attention economy is bigger than television. Podcasts, brands, creators – you want a remit beyond broadcasting.

What changes

Same experience. Different business.

Now
In eight weeks
Panic
Pipeline
Chasing work
Conversations
The gap between jobs
Opportunities
Feast and famine
Revenue
What you leave with

Eight weeks. Eight business assets.

01
Founder Blueprint
02
Founder Operating Manual
03
Founder Economics Model
04
Commercial Edge Map
05
Signature Offer
06
Opportunity Landscape
07
Pipeline Dashboard
08
Founder Activation Playbook
Weeks 1–3 Foundation Weeks 4–6 Commercial edge Weeks 7–8 Pipeline
How the week works

Same rhythm, every week.

1
Watch the training
2
Do the exercise
3
Answer the killer question
4
Come to the live session
5
Leave with actions
What’s included

Structure, accountability, momentum.

Weekly live coaching — with Andy and specialist guests
Eight video trainings — watch them when you like
Workbook exercises — each one produces an asset
Private Slack community — the rest of the group, all week
An accountability partner — paired in week one
Every session recorded — miss one, miss nothing
What people say

Don’t take my word for it.

“Having worked closely with Andy and witnessed his successful pivots through different careers, I can think of no better career coach for people in our industry.”

Kate PhillipsChief Content Officer, BBC

“He helped me clarify what I really want for my future and gave me the tools and confidence to shape my goals with intention.”

Niall O’DriscollSVP Development & Current, Studio Lambert

“Andy helped me work out how to position myself, laid out a strategic plan for client acquisition, and made me far more confident about being back in play.”

David LevinWriter & Founder, That Lot
The investment

The September cohort.

Starts Monday 28 September. First live session Wednesday 30 September, then every Wednesday at midday until 18 November.

Payment plan
£350
a month, for three months
Pay monthly →
Most popular
Pay in full
£999
£51 less than paying monthly
Secure your place →
  • A clear commercial direction
  • A consultancy, portfolio career or offer built around your expertise
  • A visible pipeline instead of waiting for the next contract
The early bird price is going up soon.
Questions

The things people ask.

How much time does it take each week?

A short training video, the workbook exercise, and the one-hour live session on Wednesdays at midday. Most people fit it into an evening.

What if I miss a live session?

Every session is recorded and shared on the group hub.

Is there a refund policy?

Full refund before the first live session on Wednesday 30 September. No refund after – a spot in the group is a spot.

How many people are in the cohort?

A small group, so everyone gets proper attention.

I’m still working full time on a production.

Most of the group are. The live session is the only fixed hour in the week.

Dr Andy Sockanathan
Your coach

Dr Andy Sockanathan

Fifteen years in television as a show creator, executive producer and tour manager. He co-created Tenable and Beat The Chasers, was made redundant in 2025, and now helps experienced TV people work out what comes next.

Stop living contract to contract.
Start building something that’s yours.

Andy Sockanathan© 2026 Andy Sockanathan Coaching Ltd